The Booming Asia Market
"THE FASTEST GROWING MARKET IN THE WORLD"
The number of new skiers in China alone is more than the rest of the world combined. As hosts of the 2022 Winter Olympics, major efforts are underway to build new resorts and infrastructure to introduce skiing and snowboard to the Chinese market. In South Korea, excitement is building about the 2018 Olympics and new skiers are being converted every season. And Japan, home to some of the best snow conditions in the world enjoys world class skiing and destinations. We all have a lot to learn about these markets and what is required to earn their business.
- Injun Park, Managing Director, YongPyong Resort
- Benny Wu, Chief Strategy Officer, Ski Resorts Division, Vanke Group
- Peter Mizu, President, Fellow Travel, Japan