Vice President of global sales, sojern
Session: from the first kilometer to the last kilometer - how using big data, insights and consumer data can drive a winning business
Brad has a passion for travel, big data and digital media, and is an expert in helping the world's top travel travel brands drive meaningful engagements with their customers. At Sojern, travel’s direct demand engine powering real-time marketing solutions for thousands of brands worldwide, Brad leads a media and data-savvy global team, driving campaign performance, brand lift and unique audience insights for clients.
Previously, Brad was vice president of marketing at TellApart and a foundational hire at BlueKai, leading channel development efforts from the company's inception. His experience also includes five years of strategic sales leadership at Yahoo! and management and analytics roles in the travel sector at Hotwire, WorldRes, VailResorts, and Northwest Airlines.
Brad grew up in the great state of Wisconsin and graduated from the University of Wisconsin Madison School of Business with a degree in marketing and management.