EUROPEAN MOUNTAIN TRAVEL SUMMIT BRINGS TOGETHER SENIOR LEADERS TO DISCUSS CRITICAL OPPORTUNITIES, ISSUES AND CHALLENGES WITHIN THE GLOBAL MOUNTAIN TRAVEL INDUSTRY.
Focused on market research, strategic marketing, best practices and trends, the European Mountain Travel Summit’s content challenges, engages, educates, inspires and promotes industry growth.
Attendees are active participants in a series of general sessions, covering multiple topics, with a variety of formats. Sessions are facilitated by worldwide mountain destination and travel industry thought leaders.
All sessions will be in English.
THE SUMMIT FOCUSES ON SOLUTIONS AND GROWTH OPPORTUNITIES.
SESSION TOPICS INCLUDE:
The Connected Traveler
Customers have higher expectations concerning seamless travel influenced by experiences from players such as Uber. There has been a lot of progress in the planning and booking phase, but in many destinations the destination user experience is still fragmented and not supported by digital.
Presented by: Philipp Ries, Industry Leader Travel, Google Switzerland
Today’s consumers are savvy shoppers and you need to reach them where they are. Social media, messaging apps, search engines, OTAs, mobile – all of the above apply. What is your strategy to ensure you stand above the noise in the marketplace when your potential guest is ready to decide what destination to visit?
Global Industry Research
Leading experts present recent research findings focused on the global mountain and travel industry. In Europe and North America, visitation is relatively flat. But, due to high growth rates in Asia, especially China, more visitors are coming to the mountains every year. Hear more about this and other critical findings which impact your business in the short, medium and long term.
Moderator: Simon Lehmann, President, Phocuswright
- Laurent Vanat, Founder and Principal Consultant, Laurent Vanat Consulting, Author, International Report on Snow & Mountain Tourism
- Benny Wu, Chief Strategy Officer, Ski Resorts Division, Vanke Group, Author, China Ski Industry White Book
- Michael Partel, Founder and CEO, Mountain Management Consulting, Founder and President
The Booming Asia Market
The number of new skiers in China alone is more than the rest of the world combined. As hosts of the 2022 Winter Olympics, major efforts are underway to build new resorts and infrastructure to introduce skiing and snowboard to the Chinese market. In South Korea, excitement is building about the 2018 Olympics and new skiers are being converted every season. And Japan, home to some of the best snow conditions in the world enjoys world class skiing and destinations. We all have a lot to learn about these markets and what is required to earn their business.
Case studies from destinations with extremely successful summer programs. What are the best ways to increase overall summer revenue? How can you optimize the relationship between lift companies and the mountain villages? How do you get creative to build summer revenue and visitation?
Moderator: Sammy Salm, CEO, Best of the Alps
Winning an Olympic bid is a lifetime goal for many destinations. But other than community, national pride and exposure, is hosting the Olympic games truly a benefit? It is well known that it is really hard for an Olympic city to earn a profit and stay debt free. Do the pros outweigh the cons? Does the business model that the IOC and FIS work with need to change? Experts in the field representing Korea, China, U.S. and Munich (lost bid to Korea for 2018 games) talk about the life cycle of hosting the Olympics from the development stage through the post event strategy.
One of the most important issues facing mountain destinations today is the fragmentation of product. Regional destination marketing organizations must take control of the packaging and booking experience to bring more visitors to their destination. Booking technology that bundles products such as lodging and lift tickets and potentially other services is critical to provide consumers with what they are looking for and for destinations to earn direct business instead of their customers booking through third parties. This session provides strategies and ideas to begin to make this transition.
Moderator: Simon Lehmann, President, Phocuswright
Top Travel Trends
Phocuswright’s Vice President-Research, Douglas Quinby, presents the most important travel industry trends. Two experienced travel executives join Douglas for an interactive discussion on top travel trends and how they impact customer experience. Audience participation via mobile devices will be used to determine your most pressing topics of the day.
- Douglas Quinby, Vice President, Research, Phocuswright, Inc.
- Kei Shibata, Founder and CEO, Venture Republic Global
- Richard Adam, Chief Commercial Officer and Board Member, Engadin St. Moritz Mountains, AG
Our version of TED Talks. Brief keynotes on the most important and relevant topics for the global mountain travel industry.
EMTS Talks Include:
EMTS TALKS - DESTINATIONS:
What can European mountain destinations learn from adventure travel? Shannon Stowell, President, Adventure Travel Trade Association.
Bariloche – Overcoming Challenges to regain its position as a Leading International Mountain, Nico Rico, Manager of Operations, Emprotour Bariloche (Bariloche Tourism)
The Destination Marketing Organization in 2025, Christopher Hinteregger, Partner and Head of Tourism Destinations International, Kohl & Partner
Moving Beyond the Ticket- Snow Sports 4.0
THE REALITY ABOUT VIRTUAL REALITY
The Rise of the Global Asian Snowsports Enthusiast: New Experiences are Everything
The World Tourism Organization as a Platform for All Mountain Stakeholders
Mountain Resorts: What the Guests Say...
Mobile Is The Web. What that means for how travelers consume media and how destinations need to personalize their marketing.
All content is tentative and subject to change.