Senior Director, Marketing, Vail Resorts
Session: Innovative Ski Passes
Daniel has been leading marketing initiatives for the industry leading Epic Pass over the last 5 years for Vail Resorts. Over his tenure, the Epic Pass product line has doubled in size to reach over 650K passes sold yearly, more than $300M in yearly revenue, and passes are sold in all 50 US States and over 80 Countries in the World. He played a leading role in integrating 9 new resorts and multiple international partnerships across Europe onto the Epic Pass. Daniel recently changed roles to now be the Managing Director for Mountain News Corporation and lead all paid media efforts for Vail Resorts. Prior to leading season passes, Daniel worked on Paid Media initiatives and Resort Operations for Vail Resorts as well as Copper Mountain Resort in Colorado.