EURAC Research, Institute for Regional Development, former Marketing Director, Dolomiti Superski
A passionate mountain biker raised in the Dolomites, Gerhard very recently joined EURAC a private research center where 500 researchers from all over the world work on cross-discipline projects in direct contact with companies and organizations. Gerhard will be part of one of the most dynamic of research areas, The Institute for Regional Development. His new position involves elaborating study and strategic projects for regional tourism development as well as marketing plans with particular regard to the themes of environmental and economical sustainability, and the general wellbeing of mountain areas. Furthermore he will be responsible for repositioning strategies for alpine areas in the field of management of change in the context of climatic change and that of change in demographic development.
Prior to EURAC, Gerhard was director, marketing at Dolomiti Superski, the largest network of ski lifts in the world, where he had worked since 1992. In 2008 he created the Sellaronda Mountain Bike Tour, and two years later Dolomiti Supersummer, a ‘summer version’ of Dolomiti Superski. Supersummer is an initiative which has enabled existing lift systems to be used for hiking, mountain biking and a number of themes including culture, gastronomy, well-being and nature. Connecting 100’s of lifts across the Dolomites, Supersummer has brought great results, both in a tourism context and in terms of economic turnover: a new ‘summer in the mountains’ has been developed. This development is true also in areas which until a short time ago had been associated exclusively with winter ski tourism. It has been a process which has involved the whole territory and which has opened the way to new objectives at an international level.
Gerhard is a sought after speaker and presents at a wide variety of mountain destination and tourism conferences and he is an accomplished publisher of reports and articles on the tourism and destination management industry.