Managing Director, Tirol werbung Innsbruck
Session: DESTINATION MARKETING SUCCESSFUL CASE STUDIES
Born in 1962 in Kundl,/Tirol, Josef Margreiter is the Managing Director of the "Tirol Werbung" (the Tirol Tourism Board Marketing and Communication) since 1995. TheTirol Werbung GmbH is a public nonprofit organization based in Innsbruck and promotes Tirol as the leading Alpine holiday destination. The Austrian Tirol region welcomes over 12 million visitors, which generate over 47 million overnights per year. Josef Margreiter completely reorientated the company with its subsidiaries twice, installed a pioneering Corporate Identity and established an innovative Sponsorship Strategy. He founded as well the first Brand Management and Merchandising Company in the tourism field and initiated successfully the Convention Bureau Tirol, a specialist in the MICE business and CINE Tirol, the first Austrian Film Commission outside Vienna. He currently changes the organisation towards a modern Tourism Media House. He holds a degree in tourism management from Austria's most reputable Klessheim Academy of Hotel and Tourism Management. After some seasons in premium holiday resorts and hotel business Josef Margreiter started to work for the Seefeld Tourist Office and Convention Bureau as deputy director from 1983 till 1987. He soon founded his own travel and marketing business which he has been running successfully between 1987 to 1995. Since 1995 Josef Margreiter is the Director General of the Tirol Tourist Board including a film commission, brand management & merchandising, tourism marketing and the Tirol Convention Bureau.
Josef is also the President of the Board of the AlpNet Association – a network of ten leading tourism partners from France, Switzerland, Germany, Italy and Austria. The association was founded in 2012 to promote European Alpine Tourism.