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Mario Braide

CEO, Valais - matterhorn region ag, sion

Session: Promotion + Product = Sales
Country: switzerland
Region: Valais

Mario Braide is the Chief Executive Officer of the VALAIS - Matterhorn Region AG, the trade arm of Valais Wallis Promotion, the Valais region’s tourism board.


Tourism suppliers of the region – of which a majority are local tourism boards – set up this new entity on January 1st, 2017 in order to establish their presence in long-haul markets and increase tourism sales in their region. The main objective of the VALAIS - Matterhorn Region AG is to actively sell (and not only promote) its partners’ products as packages to tour operators and other travel professionals in key markets. Mario oversees the VALAIS - Matterhorn Region’s Global Sales and Marketing team, which is currently present in the following markets: Greater China (Mainland China, Taiwan, Hongkong), South Korea, North America (U.S. and Canada).

Mario has extensive experience working in Swiss tourism, especially in the Valais and Bernese Oberland regions. During his career, he has served as the head of a local tourism board and led the marketing efforts for several companies, including a hotel group and the Schiltorn Cableway company. He also has experience selling to international markets, as he spent 6 years representing Aletsch Arena in Asia. Mario has a Bachelor degree in Business Administration from the University of Applied Sciencies in Chur and now lives with his family in Eyholz, in the heart of the Valais. In his free time, he enjoys skiing in the various resorts of the region, coaching a youth ice hockey team, and playing ice hockey himself.