Richard Adam

Chief Commercial Officer and Board Member, Engadin St. Moritz Mountains AG

Australian national, German origin, has grown up in the tourism and hospitality industry and worked his way into mid-level management positions in Europe, the US, Australia and Asia prior to academic education.

After his university graduation in business management and behavioral sciences in Germany and the US, he has been working for an internationally leading strategy consultancy and was then assigned as Director Marketing & Development for a private corporation in real estate, hotels, medical, golf courts and cable cars, mainly operating in Spain and Germany. He was then appointed as Inaugural CEO for the new Marketing & Tourism Authority for the German State of Bavaria, which become an industry benchmark in his tenure. After successful ten years in office he was asked to run the Munich 2018 Bid for Winter Olympics. He then shaped his own company for project and business development between Asia and Europe, also involved in destination and resort development or restructuring projects in Asia.

Since march 2015 he is appointed CCO and board member of “Engadin St. Moritz Mountains AG”, one of Switzerland`s largest cable car and ski resort operators, furthermore the largest operator of hotels, restaurants and peripheral services in the area. His objective is to restructure approach to market and develop new revenue streams and source markets for one of the world`s most prestigious mountain resorts with a 150 years of history in mega events