8-9 January

Early Arrivals: Skiing and networking

10 January


18:00 – 20:00 Switzerland tourism welcome RECEPTION

After registration, join Switzerland Tourism for the official welcome reception of the EMTS at the Crans-Montana Convention Centre. Meet speakers, fellow attendees, executives of Switzerland Tourism and its partners. Enjoy a glass of Swiss wine and local specialties. 



11 January

General Session I


Presenters include:


Customers have higher expectations concerning seamless travel influenced by experiences from players such as Uber. There has been a lot of progress in the planning and booking phase, but in many destinations the destination user experience is still fragmented and not supported by digital.

Presented by: Philipp Ries, Industry Leader Travel, Google Switzerland

10:00 - 10:45 EMTS Talks - Destinations: 

The first of a series of “EMTS Talks.” EMTS Talks are mini-keynotes based on the world renown TED Talk concept.

What can European mountain destinations learn from adventure travel? Shannon Stowell, President, Adventure Travel Trade Association.

Bariloche – Overcoming Challenges to regain its position as a Leading International Mountain, Nico Rico, Manager of Operations, Emprotour Bariloche (Bariloche Tourism)

The Destination Marketing Organization in 2025, Christopher Hinteregger, Partner and Head of Tourism Destinations International, Kohl & Partner

10:45 - 11:05 Coffee Break

11:05 - 11:45 Reaching the Travelers of Today and Tomorrow

What is your strategy to ensure you stand above the noise in the marketplace when your potential guest is ready to decide what destination to visit?

Presenters include:

Moderator: Douglas Quinby, Vice President, Research, Phocuswright

11:45 -12:40  Just the Facts

Leading experts present recent research findings focused on the global mountain and travel industry.

Presenters include:

Moderated by: Simon Lehmann, President, Phocuswright

12:40 - 13:00 EMTS Talks – The Reality About Virtual Reality

Presented by: Salar Shahna, Creative Director and Co-founder,World VR Forum

13:00 - 14:30 Luncheon, hosted by Inntopia

General Session II

14:30 Welcome by Crans-Montana

14:40 -15:15 The Fastest Growing Market in the World

We all have a lot to learn about APAC markets and what is required to earn their ski business.

Presenters include:

Moderator: Andy Wirth, President and CEO, Squaw Valley Holdings.

15:15 - 15:30  EMTS TALKs:

The Rise of the Global Asian Snowsports Enthusiast: New Experiences are Everything: Cliff Bernstein, President, Eastern Mountain Planning, Proprietor, Freedom Inn, Niseko, Japan

15:30 - 15:45 EMTS TALKs:

The World Tourism Organization as a Platform for All Mountain Stakeholders: Sascha Stange, Programme for Destination Management and Quality, World Tourism Organization (UNWTO)

15:45 - 16:05 Break - Refresh yourself with coffee or tea.

16:05 – 16:45 THe many opportunities of summer

Opportunities abound for growth during any off-peak season.

Presenters include:

Moderator: Sammy Salm, CEO, Best of the Alps

16:45 – 17:00  EMTS Talks:

Moving Beyond the Ticket - Snow Sports 4.0: Paul Pinchbeck, President and CEO, Canadian Ski Council

19:00 – 20:30  Networking reception

12 January

General Session III

9:00 day two welcome

9:10 – 9:25 EMTS Talks

Mountain Resorts: What the Guests Say... Michael Menzel, Vice President, Strategic Partnerships, TrustYou

9:25 – 10:00 The Olympics: The Good, the Bad and the need for new direction

Winning an Olympic bid is a lifetime goal for many destinations. But other than community and national pride and exposure, is hosting the Olympic games truly a benefit?

Presenters include:

Moderator: Richard Adam, Chief Commercial Officer and Board Member, Engadin St. Moritz Mountains AG (led effort on the Munich bid for the 2018 games)

10:00 - 10:20 EMTS Talks

Mobile Is The Web. What that means for how travelers consume media and how destinations need to personalize their marketing.  Catalina Ionescu Head of Travel Central Eastern Europe, Global Marketing Solutions, Facebook

10:20 – 10:40

Refresh yourself with a coffee, espresso, cappuccino or tea. Meet old friends and makes new ones from across the travel industry.

10:40 – 11:20 Product: why Don’t European Destinations Do a Better Job Marketing Direct and Selling to their customers?

European destinations must figure out how to deal with the immense fragmentation of their product. Customers expect seamless booking from one website or reservations center. Here some practical, and necessary, ideas to start working on today.

Presenters include:

Moderator: Simon Lehmann, President, Phocuswright

11:20 – 12:00  Top Travel Trends

Phocuswright’s Vice President-Research, Douglas Quinby, presents the most important current and future travel industry trends and is then joined by experts from Europe and Asia for a fast moving look at what is driving consumers today.

Presenters include:

Moderated by Bruce Rosard, Forum Director, Mountain Travel Symposium & European Mountain Travel Summit

12:00 Closing Remarks

12:10 –Ski, on-hill networking, and departures

13-14 January

Post-Event: Skiing and networking

Schedule is tentative and subject to change.