Director and Endowed Chair, Author, Winter Sport Tourism
Simon Hudson is a tourism aficionado. He loves exploring the world, spreading his passion for travel, and enlightening audiences on every kind of travel research, from winter sports to film tourism. He has written eight books and over 60 research articles, many of them focused on marketing and consumer behavior. He is the Endowed Chair for the SmartState Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina. An impressive title, but it basically means he researches ways to put South Carolina’s tourism industry back on the map and into the black. With an eclectic background in the ski industry, retail, and British and Canadian academia, Dr. Hudson is a fount of international experience, amusing anecdotes, and comprehensive business information. He gets his cosmopolitan and creative ideas from a background at the University of Calgary, Canada, and the University of Brighton, England as well as visiting positions in Austria, Switzerland, Spain, Fiji, New Zealand and Australia. What a great job!