At EMTS this year, our speaker roster consists of a diverse group of individuals from a variety of different countries across the world. Through topics such as destination tourism, attracting younger generations, new markets and search marketing, these senior leaders will give you insight into trending matters within the global travel industry. We can't wait to hear them speak in January, but here's an insight into what you'll hear before the event.
Cristina Cerutti is the Tourism Monitor Officer for Tourismo Torino in Italy. Since January 2015, Ceruitti has been managing the Tourism Monitor Department of Turismo Torino e Provincia (Turin Tourist Board) that focuses on monitoring actions during events, exhibitions, high season periods, tourist profile analysis, accommodation forecasting surveys, and tourist products performance analysis. Cerutti shares the different aspects of managing a Tourism Monitor Department for a booming new market.
Urs Zurbriggen is the Chief Operating Officer & Deputy Chief Executive Officer of the Saastal Bergbahnen AG in Saas-Fee. He discusses the WinterCARD, the innovative crowd funding ski passes from Saas-Fee and the success that has arisen from its creation and implementation.