Head of Information and Reservations. Member of the management, St. Moritz and Engadin
Session: Destination Marketing Successful case studies
Stefan Sieber born and raised in Zurich lives now for 30 years in the Engadin. He has long experience in tourism and is a graduate Tourism Expert. He was the tourism director in Celerina for over 10 years and is the vice president of the Engadin St.Moritz Tourism Organisation (ESTM) since its formation in 2007. The ESTM is active in more than 15 different markets and operates with a budget of about 10 million Swiss francs. The marketed destination includes 13 towns and villages, one of which is the world-famous St. Moritz. The 160 hotels together with other accommodations promoted by the ESTM achieve around 4 million overnight stays a year. Stefan Sieber is head of the department of Services & Support, which encompasses the compilation and operation of the web sites, the creation of brochures and the guest information in eight different tourist information offices.