"THE GOOD, THE BAD AND THE NEED FOR NEW DIRECTION"
Winning an Olympic bid is a lifetime goal for many destinations. But other than community, national pride and exposure, is hosting the Olympic games truly a benefit? It is well known that it is really hard for an Olympic city to earn a profit and stay debt free. Do the pros outweigh the cons? Does the business model that the IOC and FIS work with need to change? Experts in the field representing Korea, China, U.S. and Munich (lost bid to Korea for 2018 games) talk about the life cycle of hosting the Olympics from the development stage through the post event strategy.