Urs Eberhard

Executive Vice President Markets & MICE, Switzerland Tourism

Urs Eberhard began his career as Director of Marketing at the Arth-Rigi-Railway Company in Goldau (Switzerland), where he then became Deputy Director while simultaneously serving as Director for the Skilift Rigi Ltd., Goldau.

Eberhard joined Switzerland Tourism in 1989 as Director of the Duessoldorf (Germany) office. From 1990 to 1995, he was in charge of Switzerland Tourism Amsterdam (The Netherlands); he then was elected Director of Switzerland Tourism London, responsible for the U.K. and Ireland, where he successfully launched the loyalty program “Switzerland Conference & Incentive Club” and developed the “Switzerland Travel Center”, a commercial sales department.

In 1999, Eberhard was named VP of Marketing, based at Switzerland Tourism's head office in Zurich. He then became Director of Switzerland Tourism North America in New York.

Eberhard currently serves as Executive Vice President Markets & MICE, Switzerland Tourism, in Zurich.