Why Attend?

European Mountain Travel Summit is a global leadership forum produced by Mountain Travel Symposium. This exclusive mountain travel industry event brings together over 250 senior executives for two days of networking and learning in one of the most exceptional resorts in the world. 

Our unique content features market research, strategic marketing, best practices and trends - all focused on the mountain travel industry. This international event provides an invaluable platform for attendee interaction, learning and networking, and includes pre-and-post Alpine skiing excursions in the world's best resorts.


Bob Sullivan, President, Northstar Travel Group

"We are thrilled about the launch of the European Mountain Travel Summit. Extending Mountain Travel Symposium's reach internationally is a natural progression for Northstar as we continue global expansion with our brands and events.  Our goal is to bring together senior leaders to discuss critical issues and challenges within the mountain travel industry, bring about solutions, and in turn, make the industry more successful."

Jürg Schmid, CEO, Switzerland Tourism

"We are very excited for the first European Mountain Travel Symposium to take place in Switzerland.  Switzerland as the original winter tourism destination with over 150 years of history and Crans-Montana as a premier mountain resort in the Swiss Alps provide the perfect setting for representatives of this industry to discuss the future of winter tourism."

Bruno Huggler, Director, Crans-Montana Tourisme & Congress

"We are honored and extremely proud the first European Mountain Travel Summit (EMTS) will take place in Crans-Montana. There is a long tradition of travelling to the Alps, as Switzerland is one of the first mountain tourism destinations. Visitors from all over the world come to visit our beautiful landscapes, to climb our mountains, to relax and to breathe the fresh air.

EMTS will allow us to develop a global exchange and unite, as an industry, as we face upcoming challenges.  During the last few years, traditional mountain resorts were not able to take advantage of the increase of worldwide tourism.  Many lost market shares. Mountain resorts are searching for new ways to re-invent business. 

The present situation provides us with an opportunity to review our traditional business model, develop strategies according to the new trends, review new traveler behavior and the new economic models. We have to think in new dimensions and adapt our products, services, structures and our governance. We have to better know the needs of today's customers, understand why visitors come to the mountains and learn more about the customer journey.

EMTS is the place to meet leaders and decision makers from the Americas, Europe and Asia. This international event will open the way to new reflections and new ways to develop mountain travel. We will have the ability  to see the big picture and hopefully also to revive the myth of the mountains. The mountains have great potential. We must take the future in our own hands. EMTS is the first step toward our future."